Business and Industry News

Archive for March, 2015

Finding The Best Corporate Event Planner In Town

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planning a corporate eventA corporate event planner is someone that you should be looking to find as soon as possible, if you have an event coming up. Why should you go with someone that does not know what they are doing? It is just not worth it and it is certainly not worth doing everything on your own as a lot of people do and then they regret what they have done. You want to make sure the event goes through as smoothly as possible and that is only going to happen when you have a high quality corporate event planner in place.
Read Reviews
The reviews that are out there have to be considered as well because if you don’t take this into account, you are never going to be satisfied with the results that you are getting. Learn to read the reviews that are already out and about when it comes to the planners that are in the city and you will have a solid foundation to work from right away. These are the reviews that matter the most when you are trying to figure out who is the best and who is not.
Be Patient
You cannot hope the results are going to come out of nowhere. You have to be patient and let the process take course because if you don’t do this, you are never going to be happy with the planner that you went with. It takes time to find the right fit and only those who are willing to put in the work are going to see the results they are after. If you are patient, you will be more than happy with the results that you do end up getting and that is what matters most at the end of the day.
Go with the best and you will never regret the results that you do get. It is tough to find the best planner in town and that is indeed an issue that a lot of people have to go through, but that does not mean that you won’t be able to find the results that you are in search of. In fact, there are a lot of people who are able to find the right planner after using the tips that have been pointed out here. Go with these tips and you will be more than happy with the results.

Written by Webclimb

March 26th, 2015 at 12:21 pm

Posted in Business

Five Top Mobile User Acquisition Tips

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mobile phoneThe world of mobile app marketing is quite a complex ecosystem. Mobile is way past its ‘infancy days.’ The mobile marketing ecosystem can prove tough to navigate unlike the desktop marketing ecosystem especially for user acquisition and marketing managers. How do you go about mobile user acquisition? The following are some few rules to consider when attracting users to your app.
1. Knowing Your Key Performance Indicators (KPIs)

The key performance indicators are the most important metrics that user acquisition and marketing managers use to judge the success of a campaign. They are a roadmap for navigating vast amounts of data. However, different divisions of a marketing team will focus on different indicators.
For instance, while a media director may focus more on the volume of traffic, the creative director may focus more on the click through rate for different creative, and the CMO may focus more on the return on ad spend.
Similarly, insurance companies will focus on the KPIs such as the number or qualified leads acquired while a travel agency will pay more attention to the number of bookings. It is important to understand and focus on the KPIs for your vertical.
2. Casting A Wide Net

Rather than focusing on a specific audience you believe will be a valuable user segment, try acquiring users from different channels and allow the performance data to speak for itself. Cast a wide net across different acquisition channels spending only small amounts initially. Once you start seeing results in particular channels start focusing on them by spending more on them only.
3. Optimization

Optimize based on ad creative and inventory sources using data you gather from wide net test campaigns. Some partners may be driving poor quality users and you need to cut them out immediately. Use partners that deliver high quality users. Get rid of bad performing ad creatives.
4. Using High Performance Formats

Even though banner ads offer great scaling capabilities, interstitial ads consistently perform better and have higher CTRs and offer better engagement. Seek out partners that have large inventories of interstitials and convert all your creative to high-quality resolution images and you will see 3 to 5 times better performance.

In conclusion, the four important tips for mobile user acquisition are knowing your KPIs, casting, a wide net, optimization, and using high performance formats. Make sure that you use the knowledge gathered from this article to acquire many quality users that bring value.

Written by Webclimb

March 13th, 2015 at 11:50 am

Posted in Mobile Apps

Event Planning Companies – Choosing The Best

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event planning imageIs your wedding coming up in a few months? Or is your little baby about to turn one? Is your employer hosting a party and looking to hire an event planner? Certainly, this is one of the niches that have flourished in the business industry. Event planning companies are literally popping up left and right. However, the decision on which one to choose becomes harder for the client.

Well, whatever reason you’re looking for an event planner, there are a few things to take into consideration before choosing any potential company. Definitely, you don’t want to spend lots of money only for the guests to end up being disappointed during the event. Here’s what you should consider before making the hire.

• Experience
When looking for an event planning company, you should take into consideration the level of experience of a particular company. For instance, how many years has the company been operational? And during those years, how many events has the company planned? If you’re looking for an event planner for your wedding, you should hire a company that has handled numerous weddings in the past. That way, you will be guaranteed that your event will go off without a hitch.

• Reputation
The best event planning companies Chicago certainly have a reputation to keep. Therefore, they always handle different types of events and do their best to make sure the clients are 100% satisfied. On that note, you should assess the level of reputation of a particular company before making the hire. You can do this by reading numerous client reviews on the company’s website or simply ask former clients about their experience working with a particular company. If everything looks good, you can go ahead and hire that company for your upcoming event.

• Cost
Planning an event is very expensive. That’s why you should be conscious about the price before hiring any event planning company. To make sure everything goes off without a hitch, start by creating a budget. Next, you can request different companies for their price estimates. Make sure the estimate contains the services offered against their prices. You can now compare and contrast the prices from different companies and choose the best one. Note that, there are people who are tempted to choose those that offer cheaper services. However, it’s important to take into consideration the other factors before choosing an event planning company based on cost alone.

Hopefully, with these few tips, you will find the best event planning company for your upcoming event.

Written by Webclimb

March 9th, 2015 at 1:46 pm

Posted in Commercial