Archive for the ‘Mobile Apps’ Category
Did you know that mobile marketing is one of the most lucrative resources for generating online revenue? When you place an ad that is connected with mobile applications that are downloaded to mobile phones, when people On the ad to look at the products and services that you offer, they will be directed to your website so that they can purchase what you have for sale. Sounds easy enough, but the way that you go about generating this type of traffic can have a lot to do with your results. One of the most important factors is what is called mobile network analytics, understanding where the traffic is coming from, and which particular application is actually helping you make the most money.
What Is Analytics?
Analytics is representative of information that is gathered in regard to visitors to your website, and sales that are made. This can be tracked by adding a tiny pixel to the different pages where people land, or in the case of mobile advertising, how many people are actually clicking on the advertisements that you have decided to use on mobile applications. The more applications that are downloaded with your ads, the higher your click through rate is going to be, and this information will allow you to paint a picture. This picture is going to show you, at least in a spreadsheet like format, who is interested in what you have to offer, and which one of the advertisements that you are using is providing you with the highest conversions.
Mobile Network Analytics
there are a couple different companies that offer mobile network analytics such as Appsflyer and many others. They are able to track what is happening with your ads, provide you with the results at the end of the day, and over a period of several weeks, you will know which advertisements are doing the best. Most of these companies charge a reasonable amount of money, but there really is no dollar value that you can put on this type of information. Once you know which advertisement is working the best, or which mobile application is leading to the most sales, you can stop using all of the other advertisements, roll out on the one that is working, and start to generate a substantially higher amount of profits.
Evaluating The Different Mobile Analytic Networks
It’s actually not that hard to find the analytics company that is doing the best job. If they are advertising on the web, or if they are in the local listings, there will likely be review sites and comments made on their local listings, respectively, that you can use to make your decision. It is always recommended that you try a couple different companies to see what results you get, and then once you have the data, you can refine your advertising campaign and start making a lot more money.
Mobile marketing is something that has become a very lucrative platform for those that understand how important it is to go after the millions of mobile users in the world right now. Once you have done the proper testing, and the data has come back on who is buying, and who is not, you will quickly know how to ramp up your advertising campaign to start generating excellent monthly revenues.
The world of mobile app marketing is quite a complex ecosystem. Mobile is way past its ‘infancy days.’ The mobile marketing ecosystem can prove tough to navigate unlike the desktop marketing ecosystem especially for user acquisition and marketing managers. How do you go about mobile user acquisition? The following are some few rules to consider when attracting users to your app.
1. Knowing Your Key Performance Indicators (KPIs)
The key performance indicators are the most important metrics that user acquisition and marketing managers use to judge the success of a campaign. They are a roadmap for navigating vast amounts of data. However, different divisions of a marketing team will focus on different indicators.
For instance, while a media director may focus more on the volume of traffic, the creative director may focus more on the click through rate for different creative, and the CMO may focus more on the return on ad spend.
Similarly, insurance companies will focus on the KPIs such as the number or qualified leads acquired while a travel agency will pay more attention to the number of bookings. It is important to understand and focus on the KPIs for your vertical.
2. Casting A Wide Net
Rather than focusing on a specific audience you believe will be a valuable user segment, try acquiring users from different channels and allow the performance data to speak for itself. Cast a wide net across different acquisition channels spending only small amounts initially. Once you start seeing results in particular channels start focusing on them by spending more on them only.
Optimize based on ad creative and inventory sources using data you gather from wide net test campaigns. Some partners may be driving poor quality users and you need to cut them out immediately. Use partners that deliver high quality users. Get rid of bad performing ad creatives.
4. Using High Performance Formats
Even though banner ads offer great scaling capabilities, interstitial ads consistently perform better and have higher CTRs and offer better engagement. Seek out partners that have large inventories of interstitials and convert all your creative to high-quality resolution images and you will see 3 to 5 times better performance.
In conclusion, the four important tips for mobile user acquisition are knowing your KPIs, casting, a wide net, optimization, and using high performance formats. Make sure that you use the knowledge gathered from this article to acquire many quality users that bring value.
While many people these days have a data plan for their cell phone and electronic devices, most of those people are subject to limitations. If they go over their data limit, they may have their speeds lowered, lose access to the internet entirely, or be subjected to additional fees.
Unfortunately, keeping track of your data usage can be a challenge. People often use massive amounts of data in an instant, and don’t realize that it’s happened until it’s too late. This can be a major source of frustration, and can cause numerous financial troubles.
Thankfully, there’s a simple solution to this problem: a data monitoring app. The right app will allow you to keep track of your data usage, and will let you know when you’re close to reaching your limit. Some apps even alert you when you’re using large amounts of data so that you can adjust your usage accordingly.
Some apps will help you to find other apps that are draining your data without you realizing it. You can then remove those apps from your phone, which will make it far easier for you to keep track of your data usage going forward.
Other apps will let you track your data usage over time. You can use this information to see when your data usage spikes, allowing you to make changes to the ways you access the internet on your phone. Every time you remove an app, you can check your charts to see if the problem has resolved.
If your primary concern is being hit with overage fees, you may want to consider buying an app that will automatically turn off your data plan if your limit has been reached. This way, if you do go over the limit, you won’t see your bill rise.
While you may have to pay for a data monitoring app, you may also be able to get one for free. Numerous cell phone providers are starting to offer their own apps after receiving complaints from customers. This apps are available at no charge, and tend to work very well.
There are also several free apps available in both the Android and iOS stores. In most cases, these free apps are limited versions of paid apps. While they won’t offer all the features that their paid counterparts do, they will allow you to sample an app before spending money on it.
It’s also a good idea to read app reviews before you make a purchase. Sometimes, an app has a high overall rating even though it has numerous negative reviews. Take a look at the store reviews and make sure that the feedback is positive.
With the right app at your disposal, you’ll never go over your data limit again. You’ll be able to avoid being hit with extra fees, and you’ll be able to enjoy all of the additional features that your app offers. These apps are incredibly helpful, and once you start using them, you won’t want to stop.
Applications can be traps for small business owners. That is, the development of an application can take up a ton of your time and cost an arm and a leg. However, jumping on the mobile bandwagon can also pay you big rewards when done correctly.
With that being said, you cannot just produce and application and hope it blows up. You need to plan for app development and have a strategic marketing plan in place. When someone downloads you application, it must provide them value and you must be able to track your results using mobile app analytics. Otherwise, you should expect to receive nothing but negative feedback that could kill your entire application all together. Below we will discuss some of the best tips that you can utilize for your personal mobile app development.
1. Utilize Location Based Technology and Features.
Customers love getting good deals. They also love to brag to others on what kind of deals they got. Therefore, always try to feature a location based deal/discount feature in your app. This type of feature can make your app extremely attractive to tons of potential users.
2. Create Special Promotions and Reward Based On Usage.
This is another great tip. By rewarding your customers for using your application, you will be encouraging and incentivizing more use of it. The more people use your app, the more people recommend it, the more people will download it.
3. Does It Solve a Problem?
Your app is going to fail if you do not work to solve peoples problems. Applications only exist in order to solve peoples problems. When creating your app, you need to ask yourself the difficult question. Does the app solve a common problem that people are facing. If it does, then you might have a winner on your hands. People love to download applications that help make their lives easier. They also download applications to have fun and make themselves laugh. Always try to solve a common problem.
4. Mobile Payments.
Mobile payments are the next big thing according to the experts. It would be wise to try to integrate mobile payment technology into your application. Check out the different mobile apps that are already taking advantage of this type of feature and see how you can implement in into your own application.
5. Make It Social Media Friendly.
Another great tip is that you have to make your app social media friendly. People absolutely love sharing on social media. By allowing people to share your app or features from your app, you will encourage more of it. The more people share, the more people that become promoters of your app.
6. Focus On Customers Needs.
Always try to focus on the needs of the customers. You want your customers to feel as if you are helping them.
7. Plan Ahead For The Worst.
Prepare for your app to be denied and give yourself extra time to make everything run smooth before releasing it.
As you can see, tons of different things go into making an app successful. We have discussed a few of the best tips for mobile app development. If you are planning on getting into mobile app development, you would be wise to listen to these tips and apply them. If you need help with app development, you are going to want to hire a reputable and experienced company to assist you. A lot of the times you simply need to pass off some of your tasks to people that have more experience than yourself. If you are a business owner and want to stick to revenue producing activities, find yourself a reputable and experienced mobile development company to assist you in making the next big killer application for your business.